Sales Funnel - The decision point
The transition between medical offices and hospital providers is a significant issue for both patients and referring medical personnel. Referrers don't have the time to deal with the hospital scheduling process, thus scheduling return appointments for the patients, who are anxious to do so, is risky without the hospital appointment. Communicating the order and insurance approval information is additional work. As a result, much of the responsibility has shifted to the patient.
Patients face more expansive and confusing organizations to contact as hospitals expand services and contact points. Even centralized contact centers have limited accessibility forcing the patient to adjust to the hospital. Then the patient must communicate clinical information, understand preparations, deal with insurance requirements and maybe pay co-pays prior to receiving service. Finally, they must re-contact the MD office to schedule follow up.
The decision to use your services is being made in this environment. How do you differentiate your organization in it? If you just do what your competition does, you don't win.
HC Junction builds the bridge across this chasm by placing your assets at the fingertips of the office and patient when they make decisions. Then we simplify the subsequent multiple processes to receive your service. As a result, the hospital that provides this bridge to referral sources differentiates itself in the marketplace.